南池子

作者: Robert V. Kozinets
出版社: SAGE Publications Ltd
副标题: Doing Ethnographic Research Online
出版年: 2009-12-18
页数: 232
装帧: Paperback
ISBN: 9781848606456





内容简介  · · · · · ·
This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.

作者简介  · · · · · ·
Robert V. Kozinets is a globally recognized expert on social media, marketing, branding and innovation.