Abstract: Based on the case study of Fujian province Pinghe county, which is part of “Minnan culture area”, with the primary method of fieldwork and literature review, this paper makes a survey on the material things, time arrangement, particular festival rites of this region and cultural phenomena during Spring Festival. From culture change theory of anthropology and sociological perspective, this paper takes the festival as a pointcut of region culture study, interprets the process of festival culture change in this region, and retrospects relationship between traditional culture and modern life style while reviewing the influence of cultural change on social life.
Key words: Minnan region of Fujian; Pinghe county; Spring Festival; culture change